Dear KAMASI family,
"DON’T LOOK AWAY" it is not just a slogan; it is the backbone of our brand.
We started our brand because of our love for fashion and aiming to provide to our clients the best quality products, but with the clear mission of putting the health of our beloved planet in first place.
We had clear in our minds that we did not want to be just another fashion or eyewear brand, we wanted to make a difference. We wanted to disrupt this way of making fashion.
Therefore, we created our sunglasses to look at our beautiful world without having to look away from the problems coming from the production of the piece of eyewear we created.
Because ‘good for the business’ should and, in our view, must mean ‘good for the planet.’
Joining the KAMASI family is not just choosing a brand, it is an encouragement to be part of a movement where every single member chooses to DON’T LOOK AWAY and we can, together, work towards our sustainable goals.
WE DON'T LOOK AWAY, and you?